2nd Semester Video Reflection

   Second Semester Video was my favorite semester in Video because it was focused on the Entertainment portion. We learned a lot of new skills in rules to follow in Pre-Production, Production, and Post-Production. Each project had it's different struggles, whether it was losing audio in some footage, or having Premiere crash on me. Although I endured these struggles, I learned how to work around them and I learned how to work quickly to meet deadlines.

Technology

   One of the biggest takeaways from the technology guarantee is that although technology can help you execute your ideas, you always need to start with solid ideas that you can pull off. I learned new skills with the software by trying to solve my issues in each project. From my Olathe Public Library video, I learned how to transition video and images as well as fading voiceovers and music. Through my class projects, we stressed tight edits, stable shots, and audio that is loud enough so that our projects turned out to the best of our ability. It's important to learn new skills and solve problems with technology because implementing the skills in projects will help enhance them and being able to solve basic problems can save time in the long run. One of the biggest challenges I faced with technology was that Premiere crashed on me quite frequently, so I developed a habit of saving my work frequently so that my work would be saved and I wouldn't have to backtrack if Premiere crashed. I'm very strong in knowing shortcuts and other methods to achieve a really good edit, but the editing process takes me longer than others because my edits are very nit-picky. I've had to come in after school to finish client work and I even came in on a Saturday morning to finish my Olathe Public Library video to meet the deadline. Next year as an Entertainment student, I will be able to enhance the skills that I learned in sophomore video for projects and I will devote more time and thought to my projects because I want to be proud of my work. 

   

 Collaboration

   One of the key factors in making videos with groups is being able to collaborate with the group members and work off of each others' ideas. Because we weren't able to choose our groups for each project, I had to learn to listen to others' ideas and thoughts for each project. I think that it is important to be able to efficiently collaborate with others because other's ideas and thoughts can help enhance my projects and the members are able to bounce ideas off of each other and a solid plan or idea can be formed from working together. One of the biggest challenges that I faced with collaboration was that I had to work with some difficult people or people that I didn't like in general, but being forced to collaborate made us get work done efficiently and the other members in the group made sure that we were staying on task and getting work don on time. This year, I was able to improve on my collaboration skills because each project dealt with groups, so no project was ever independent. Next year, I will have to work with lots of people on different projects, so my skills will come into play in every step of working on a project. The biggest project that I had to collaborate on was the music video because everyone in the group had different ideas on how we should go about making the video, so we all had to listen to our ideas to make the finished product. 

Communication

   I think that communication is the most important guarantee when it comes to video production because you have to be able to effectively reach out to group members, teachers, and clients about your ideas or any issues with the project. For example. the OPL summer reading video was a huge project that dealt with communication because we had to communicate with our client through BaseCamp with our ideas and she was able to critique our work and give us constructive criticism. Through the various projects, I was able to develop my communication skills through reaching out to all of my members through text, email, and social media. However, I still need to improve on responding quicker because it takes me a couple hours to respond to emails and texts when I am busy. Next year, it will be especially important to communicate with my group members on filming places, ideas, and other important information so that we can save time in class for more important discussions, like shots and scripts. Another project that dealt heavily with communication was our short film because we had to remind others to bring costumes on the days that we were filming and to change minor things in the script.

Project Management

   This year, I've been able to work on my time management skills because our entertainment projects required filming and editing inside and outside of class, so I've learned how to (mostly) work efficiently in class to limit the amount of times I've had to come after. It's important to manage time well because it is less stressful to come outside of class to work and getting work done on time will meet specific deadlines. One challenge I faced was that we had to spend lots of time filming and editing our Napoleon Dynamite Trailer outside of class because there were very few shots near the building. My group and I spent an entire Saturday driving around town filming different shots for our trailer just so that we could finish the project on time. 

Leadership

   Throughout all of the projects that I have done this semester, I've been able to grow as a leader in class discussions, filming, and in other processes. Before, I struggled with speaking up because I didn't want my opinions and ideas to be wrong, but I've become more comfortable with the terminology used in the class and critiquing, so I've spoken up more. I think it's important to learn how to be a leader because it helps start conversation, it makes sure that work is getting done, and it can help inspire other people to step up and take chances. One thing that I need to work on as a leader is being able to keep people on task and focused because I have issues with staying focused all the time. However, I have become better at speaking up and taking that "leadership" position.  I'll be able to continue being a leader next year because each project requires a leadership figure that can make sure that everything is getting done appropriately while still making the projects fun to work on. Overall, being able to be a leader helps contribute to the success of the project.

Sophomore Graphic Design Reflection

Guarantee Takeaways

Technology 

   This year I have definitely grown with being familiar with the computers and the software that we use in graphic design. I have learned how to use new features in Illustrator and Photoshop, especially second semester. I have learned how to effectively mockup finished products in Photoshop and I learned more shortcuts and methods to design things in Illustrator, which came with the rebranding project. The skills in both softwares that I learned in first semester transferred to my projects in second semester and I was able to greatly improve upon these skills. One of the biggest takeaways from the Technology guarantee that I have is that technology can make a lot of your ideas possible, but starting with a solid and thought out idea makes the designing process much easier. This led to me actually spending time coming up with quality ideas and sketches so that it would be much easier to transfer my thoughts to Illustrator. One of the challenges I faced with technology this year is that I experienced the programs crashing or my computer crashing multiple times. To combat this, I developed a habit of frequently saving my work after making changes so that I would not have to backtrack if the software crashed. 

Collaboration

    The only project that we actually had to "collaborate" with a partner on was the Infographic Project, but there were lots of opportunities to work with other people throughout the year with different projects. We learned how to effectively give constructive criticism through multiple critiques as a class, in small groups, and in partners. During the rebranding project, our small groups met multiple times to give feedback on each other's work and give constructive criticism. It is important to be able to collaborate with others because you are able to bounce ideas of of each other and give feedback that others might not have thought of to help enhance projects. I definitely faced challenges with collaborating because I get sidetracked easily, but it was nice to have a partner to watch over me and encourage me to get back to work. I also had to deal with some difficult people while working on projects, but I was able to gain control of my thoughts and give meaningful feedback without being rude, which is a skill I will definitely need in the future. One of my biggest takeaways from collaboration is that I need to be able to effectively work with others and give good feedback while being able to listen and implement the criticism that I'm given. 

Communication

   Communication was also another skill that I have improved over the course of this year. I've had to effectively communicate with many people, some of which were hard to work with. Through the multiple critiques that the class has done,  I've watched how others present their ideas effectively and I've been able to use information from other critiques to enhance my projects. One of the challenges that I faced with communication was that some people didn't give me meaningful feedback or feedback at all. I've had to ask about each aspect of the project in detail to get meaningful critiques from some people. I also tried to speak up more during class and critiques to participate more and take critiques from other projects to use on my own work. My biggest takeaway from communication is that I have to be able to effectively communicate my thoughts, even if it means speaking up during uncomfortable situations, so that others can hear my ideas and that I can get constructive feedback. 

Project Management

   Project management was something that I struggled with at the beginning of the year in both strands. There have been some days where it is hard for me to sit down and focus on a computer screen for an hour or an hour and half. Instead, I would get really distracted and off task during class, which would result in me not getting my work done. I've learned that working effectively with the time that I've given will save me time working outside of class. There have been some projects where I had to stay after school for an hour or two because I was so behind on my work, but I am always able to get my work done on time because I stay after to work. I think it's crucial to manage time effectively because it helps me get my work done to the best of my ability when I have my total focus on one task until I finish. This way, I can have one task done and I can move onto the next in a shorter amount of time, which will overall save me time. 

Leadership

   Throughout the year, I've been able to improve upon my leadership skills throughout critiques and various projects. First semester, I never spoke up or shared my ideas because I was afraid of getting criticized harshly. However, I've learned to accept criticism and use it to make my work better throughout the semester. I've also mostly led a critique because I provided meaningful feedback to every project that enhanced them. I think it's important to become a leader in certain situations because it ensures that the work is getting done in a timely manner to the best ability instead of having people slack off and not complete their share. My biggest takeaway from the leadership guarantee is that people need to step up and be leaders when no one else is because it helps the work get done and it helps everything flow easier. 

Strengths and Weaknesses

   As a graphic design student, I've been able to discover my strengths and weaknesses through multiple projects and situations. For example, I learned that one of my strengths is providing meaningful feedback to projects, even if I don't have the best design eye, through the multiple critiques that the class has done. However, one weakness that significantly stands out is that I have a tendency to not be very focused in class, which results in me coming after school to finish projects and assignments. I've been able to improve upon this because I've been able to focus, especially during the last weeks of school, so that I can finish my projects. An example of this is the rebranding project because I finished the final phase before the deadline, which was an accomplishment for me because I've had to stay after to finish every other phase. 

So I've Learned All of This...

    Although I am not going into the graphic design strand as a junior, I am going to be able to use many skills in the software and other skills that I've learned in this class in the future. For example, I will be able to use my graphic design skills in Illustrator to design materials that I can use in the Entertainment strand, like posters, and I will be able to design my business cards and other things for Senior Show. As for personal skills that I've improved upon in this class, I can transfer my time management skills to many other aspects of my life, like regular classwork, my job, Entertainment, and completing other daily tasks. I'm going to be able to transfer these skills to my life and help others improve on them as well. 

What Would I Change? 

   My sophomore year in graphic design has been great in helping me improve my skills in software and design as long as learning skills like meeting strict deadlines and effectively communicate my thoughts and ideas to others. Looking back at this year, I wish I would have been more dedicated to my work and projects because I would have been able to make my final products turn out much better and I would have been more proud of my work. Graphic Design still interests me and I still plan on using the skills that I've learned, but it isn't the strand that I am going into, and I wish that I would have put a little bit more effort into my projects to make them better. 

Conclusion

   I love being able to see my progress and growth from my freshman year as an e-Communication student and even the beginning of the semester to now. I've obviously learned new skills in software, but I learned social and personal skills that I can use for the rest of my life. From working with clients and my peers, I've learned how to communicate professionally on multiple platforms and verbally. I am able to get my work done because I am better at focusing on the task at hand. An average project takes me anywhere from 3 weeks to a month and half, depending on the extent of the project. I have enjoyed my time as a sophomore graphic design student and I am so thankful for the e-Communication program. I can't wait to see my progress in Entertainment and the graphic design work that I'm able to do next year. 

Marks and Symbols

Marks and Symbols Overview

  In the graphic design world, the 'marks' should help solve visual problems but still be easily comprehended. Marks can be split into many categories, like symbols, pictographs, lettermarks, logos, and trademarks. 'Symbols' are marks without type to help easily identify a company, agency, etc. Without type, symbols are successfully able to express a company or group. 

Logos and Symbols- What's the Difference

   A logo is the use of word(s) in type that also help identify a corporation or other business. Artistic touches within the font can be put in the logo. Like before, a symbol does not contain type. When symbols and logos are put together, it is called a combination mark. Although the two can work together, it is also important that the symbol and logo can be separated and still be recognized. 

Important Information

   While designing symbols, it is crucial to remember that a symbol should have a quick impact, but that impact should be lasting so that it is easily recognizable. Symbols should also have the ability to be rememberable at smaller sizes, even at half of its original size. Symbols should be successful with one color and the use of negative space that flows throughout it. With this critical information about symbols, the newly designed symbol can be visually appealing but not too complicated and it can be better recognized by the public.

For Future Projects...

  In the future, I will be designing logos for myself to promote my work online and to other professionals. With the information that I learned today, my logos and the symbols used in them can express the values in my work. Now I know how to make a successful symbol or logo that will be easily recognizable, not too complex, and I will know strategies to help make my logo or symbol thrive in the graphic design world.

Overall Thoughts and Conclusions

   Symbols and logos have had a lasting impact on the graphic design world. Symbols and logos help make companies, groups, and other organizations easily recognizable. This information can be incorporated into more of my projects to help brand my work in a professional matter. 

Movie Trailer Remake Reflection

Assignment Goal-

The goal of this project was to recreate a movie trailer (that took place in a school building) shot-for-shot, edit-for-edit, and to use advanced camera work for the shots that required them.

Pre-Production-

For this project, we had to story board every individual shot from the trailer. We typed the script and scouted for locations (some were in the building, some were filmed at a house). We casted outside actors in the beginning of the process, but we ended up using our group members and another group from the class. 

Production-

The production process turned out to be a lot more difficult than we originally planned. We dedicated a Saturday afternoon to film most of the shots (we were able to get in the building that day). However, we still had a couple of shots that were more difficult to get because we couldn't find a tetherball and we couldn't transport a bike and ramp for one of the shots. We had to improvise with some of the shots, for example, we used a skateboard in place of a bike and we used a regular truck instead of a red convertible. However, we got all of the shots that we needed. 

Post-Production- 

For editing, I had to learn a couple of new techniques, like adjusting the audio levels on certain parts of the background music and stabilizing the clips. We replicated our own graphics and purchased the song to finish our trailer. 

What I Would Change-

For my next project, I think that I really need to spend more time planning out the shots exactly so that they are replicated to match the original trailer. I also hope to be more comfortable while editing in Premiere so that the editing process will be smoother. 

Experience-

Overall, I learned the importance of exactly replicating shots so the trailers look identical. I also learned how to edit volume levels on a song and how to stabilize clips. I revisited old techniques and methods like adjusting gain on original clips and organizing clips. In a couple months, I think that I would be able to recreate this trailer much better because I will learn more techniques that will valuable to the project. 

"Upswing" Music Video

Pre-Production

   My group members and I chose the song "Upswing" by Prinze George to edit our music video to. Our original idea was to recreate some scenes of the music video, like the beginning where she jumps into a pool. I bought a black dress from Savers and roughed it up to make it look a bit like the dress from the video. We created the beat sheet and decided to film at the KC Workhouse, which is an abandoned prison that is covered in graffiti and is open to the public. We listed out some of the important shots what we wanted to get, and this whole process took about a week.

Production

   Three out of the four members of the group came to the Workhouse to film on a Saturday afternoon. Since I was the main actress in the video, I choreographed a little routine to the song. Later,  I improvised some dancing in different locations so we could use them as subclips while editing. We filmed in multiple spots around the workhouse so we could have a wide variety of shots. In the end, we used two cameras and four SD cards. 

Post-Production

   The editing took a TREMENDOUS amount of time. I stayed after school for about 3 hours one night to finish editing because I only had 45 seconds completed out of two minutes. Before that, I spent a couple days just sorting through clips to find which subclips I wanted to include in the video. I tried to include dancing clips where the music got louder (crescendo) so that the video seemed more intense. Once I had my favorite clips in place, I used other b-roll and dancing clips as fillers. The ending is my favorite there is a clips where I spin and fall out of the shot and I ended the video there. It was a bit difficult to meet the deadlines but staying after school wasn't a problem for me. 

Takeaways and Changes 

   One of the biggest things I learned was how to edit music and fade it in and out. I also learned how to mark audio to the beat by pressing the m key in Premiere. For changes, I would have liked to change the song because the beat was hard to find and to edit to. However, I like the variety of shots that we got from filming because I never ran out of shots to use. Overall, this was one of my favorite projects because we had more freedom to choose what song, the story, and the shots that we wanted. I mostly like how my video turned out because I spent lots of time editing. 

Hello- Adele

   The next project in my video class is a music video, so we are looking at inspiration for our own projects. This music video tells a story about a breakup, but the boyfriend no longer wants to contact the girlfriend, which is why the title is 'Hello'.

   This music video contains some very important aspects. For example, there was a rack focus shot in the beginning of the video that was executed very nicely. Also, the video had an appropriate amount of exposure and it gave the video a haunted effect. The shots had smooth movements, especially from an aerial point of view.
 
   The story was about Adele and how here boyfriend or significant other left her and she is trying to reach him but he refuses to answer. The music video shows both people in the relationship and what is going on in their lives. Through techniques like different camera angles, the story took the viewer on an emotional ride and had a beginning, middle, and end.

    Adele's music video had some important elements that I could use for future projects. The director placed the camera in some awkward places but it gave the video a special touch that is not used in most projects. They also used a variety of different camera angles that helped complete the video. These shots were well executed by the director. I feel like the black and white effect could be toned down a little bit or keeping the natural clips with less saturation would have suited the video a little better. Overall, the video told a great story through each shot. I also really liked the location where it was shot because it contributed to the haunted and abandoned effect.

 

The Importance of Posters

Character and Function

  Nowadays people think that posters are an inefficient way to communicate a message because they are living in the age of social media where everything is faster. However, posters still serve a major purpose in our everyday lives. Posters illustrate the changing form of the arts while advertising a message at the same time. Using a poster to advertise is another form of expression for artists and designers. It helps the viewer establish a relationship with the message through color, shapes, lines, type, and images. On top of it all, posters fulfill many purposes and influence our decisions every day.

The Laws of Poster Designing

   A poster should, in most cases, catch the eye of the viewer or reader, In order for this to happen, multiple elements must be incorporated into the poster, the obvious ones being color, shape, text, and so on. But other effects like contrast, proportion, rhythm, and dynamics can have an even bigger effect on the final product.

General Demands of Poster Designing
   For a poster to be successful, it obviously needs to be easy to read and understand. The poster must have a great effect on the viewer from far away, meaning that it needs to catch the eye almost instantly for the reader to even glance. Finally, the poster needs to be easy to recognize so that the reader will have a memory of the poster and recall the information or graphics on it.

Lettering in Poster Design
   How effective is a poster if it's not legible? Again. the lettering on a poster needs to be easy to read from a distance. However, the font or size of the text needs to be proportional to the other elements, information, and graphics on the poster. The font needs to be modern but still pop and catch the reader's eye. The lettering also needs to flow with and fit the theme of the rest of the poster, so the right lettering is a crucial part to the poster as a whole.

Shapes in Poster Design
   Using shapes in posters help give it a dynamic and strong or harmonious and soft effect, all depending on how the shapes are arranged. For example, horizontal, vertical, and diagonal lines and shapes help create a dynamic effect and can also lead the eye across the poster if done correctly. Overlapping shapes with text or images can help unify the poster as a whole. Although overlapping lines and shapes can help bring the poster together and put on the finishing touches, they still need to be pleasant and easy on the eyes so it is not too confusing (unless it's an optical illusion).

Color in Poster Design
   Color is one of the most effective elements of a poster. It can clarify information, give the poster a feeling of rhythm, communicate a message, connect other elements, and emphazie the purpose of the poster (social, economical, political, etc.). Color can obviously be used to color the objects in the poster, but it has a powerful effect on the poster when it isn't the main focus.

My Takeaways

   Before taking on this project, I only understood that a poster was used to communicate an idea or concept in a graphic measure. However, a poster can inspire other ideas than the ones conveyed on it. One of the most important things that I learned is that everything in a poster should compliment and be proportional to the other elements. This is important so that one thing does not take too much emphasis away from the other information or graphics. I also found that a poster should have lots of movement and be active because it is placed on a stationary surface. In this manner, it will be easier for a poster to catch a reader's attention if it has movemnt rather than being simple. Of course, it is very important for the poster to be legible to that the reader can view it from a distance and understand the main points easily and quickly.

   One of the most valuable things I learned is that effects like dynamics, proportion, and rhythm can be extremely important when designing a poster. I can remember this skill for the future so that I can place more emphasis on these effects instead of focusing only on the color or the text. Overall, I learned lots of useful skills that will help me look at graphics in a more knowledgeable way. These skills will also help me understand what the designer or artist was attempting to convey with their work and it will help me develop an appreciation for it.