Marks and Symbols

Marks and Symbols Overview

  In the graphic design world, the 'marks' should help solve visual problems but still be easily comprehended. Marks can be split into many categories, like symbols, pictographs, lettermarks, logos, and trademarks. 'Symbols' are marks without type to help easily identify a company, agency, etc. Without type, symbols are successfully able to express a company or group. 

Logos and Symbols- What's the Difference

   A logo is the use of word(s) in type that also help identify a corporation or other business. Artistic touches within the font can be put in the logo. Like before, a symbol does not contain type. When symbols and logos are put together, it is called a combination mark. Although the two can work together, it is also important that the symbol and logo can be separated and still be recognized. 

Important Information

   While designing symbols, it is crucial to remember that a symbol should have a quick impact, but that impact should be lasting so that it is easily recognizable. Symbols should also have the ability to be rememberable at smaller sizes, even at half of its original size. Symbols should be successful with one color and the use of negative space that flows throughout it. With this critical information about symbols, the newly designed symbol can be visually appealing but not too complicated and it can be better recognized by the public.

For Future Projects...

  In the future, I will be designing logos for myself to promote my work online and to other professionals. With the information that I learned today, my logos and the symbols used in them can express the values in my work. Now I know how to make a successful symbol or logo that will be easily recognizable, not too complex, and I will know strategies to help make my logo or symbol thrive in the graphic design world.

Overall Thoughts and Conclusions

   Symbols and logos have had a lasting impact on the graphic design world. Symbols and logos help make companies, groups, and other organizations easily recognizable. This information can be incorporated into more of my projects to help brand my work in a professional matter.